| “Our company PaintFest event is the most popular and well attended
“in-office” community involvement activity of the year! Our employees
love the atmosphere, painting activity, conversation, and teambuilding
to accomplish a very tangible and worthwhile end result …making
hospitals more colorful places for everyone.” |
Lamont Glover
Vice President and Director of Administrative Services
Federal Home Loan Bank of Atlanta |
“With such a compelling and visually appealing human-interest story - one that showcases kids - Operation PaintFest successfully attracted significant media coverage. To date, stories about these events have appeared in 26 local markets; media impressions total some 25 million.
As important as media coverage is in the world of PR, equally positive results took the form of strengthened relationships between children's hospitals and local Pfizer sales force members, as well as the elevated profile Pfizer has enjoyed in the field of children's health. |
Published Case Study
Communiqué
Volume 3 |
| “Just wanted to let you know that our PaintFest here at American Express yesterday went really well! We had full participation and everyone really enjoyed it, plus the murals turned out surprisingly great! It was really a fun and rewarding project. You can tell by the pictures how everyone was really into what they were doing - it was truly a great group activity!
” |
Melissa Wong
American Express
New York, NY |
| “Though it was brief, and took up no more than an hour of my time, I gained tons and it reminded me of a passion that I have long neglected: the concrete act of helping others!
” |
PaintFest Kit Participant
GE Capital EUROPE
London, England
Great Britain |
| “I have always admired your mission and the character of your service. To know that the products of your remarkable artistry and its profound influence on others have been felt around the globe is truly magnificent. The…investment we were able to make played only a small role in your success. I applaud you and the many others who have stood with you to touch the hearts of so many.” |
Charles H. McTier
President
Robert W. Woodruff Foundation, Inc.
Atlanta, GA |
| “I would like to thank you and your staff at Hospital Art for making our first attempt at having a PaintFest a wonderful experience! The Foundation for Hospital Art was exceptionally great to work with. They made the process very easy from beginning to end. Our employees here at PPD loved working on the mural. They felt it was very relaxing and wished they could do it every day! We will be making this a yearly event here at PPD!” |
Barbara Amend
PPD
Wilmington, NC |
| “The results are
STUNNING. I am sure the children at The Hospice will be amazed when they see the finished articles. Everyone here who has seen them has been very impressed.” |
David Sayers
Chairman
GE Life
Hitchin, UK |
| “It is a great opportunity to have some interaction with the bank
employees that they (Board Members) don't get to see or visit with that
much. The guy from the mailroom sits down with the board member at this
event. It's a great atmosphere. There's no business to talk about so
you just talk about what's going on and how things are going. It has a
lot of psychological benefits that most employees don't recognize…they
are able to interact with each other in ways that they don't ever get
to. We like it for the camaraderie and the fellowship.” |
Lamont Glover
Vice President and Director of Administrative Services
Federal Home Loan Bank of Atlanta |
| “Pfizer is proud to partner with The Foundation for Hospital Art and
honored to have so many of the company's employees embrace the real
meaning of volunteerism by trading their business attire for art smocks
in communities across the country-side-by-side with the young patients.” |
Dr. Randall Kaye
Pfizer Pediatric Health |
| “The employees absolutely love it. Each time we paint we do about 15 or
16 murals and donate them to hospitals, geriatric centers and other
health care institutions.” |
Cecilia Houston-Torrence
Community Involvement Coordinator
Federal Home Loan Bank of Atlanta |
| “As a pediatrician, I certainly understand the trepidation children
experience in the hospital setting and wholeheartedly believe art is a
comforting refuge for kids who find themselves in unfamiliar
surroundings.” |
Dr. Randall Kaye
Pfizer Pediatric Health |
| “I feel like the purpose and the cause that John has [established] in
the Foundation is very special because it touches the lives of so many
people, particularly those in long-term care. The impact of taking
those sterile, white hospital walls and turning them into colorful,
bright, encouraging, supportive places is extremely important - it gets
patients' minds off surgery, pain and recovery…it's the healing of art.” |
Lamont Glover
Vice President and Director of Administrative Services
Federal Home Loan Bank of Atlanta |
